by Ehud Furman
Blogging has made it easy for anyone to publish content online. Regular, fresh content is important for anyone looking to increase their online visibility, but this content is useless without an active readership. Here are some tips on how to increase yours...
1). Increase Your Syndication 
Make sure to keep up to date with the more popular bookmarking and directory hotspots and use TrackBack URLs so you can tell how far your new content has spread and identify any new active readers.
2). Comment on the Blogs of Others
Joining the discussion on the blogs of others is a great way to attract attention, increase engagement and create new readership. Be careful not to create the impression that you are just hunting for links, but rather add some value to the conversation and ultimately try and create the same activity in your blog's comment sections if they aren't already a place for conversation.
3). Promote Your URLs
Promote your blog URL as well as your RSS feed URL. Use your blog address when commenting on the blogs of others, feature it on your email signature, on all your social media profiles and everywhere else available. Encourage RSS subscriptions by including the link in your newsletters and all other communications.
4). Optimise Each Post
This might sound like a given, but you'd be surprised as to how many optimisation and syndication opportunities are overlooked. Create a checklist of steps towards better optimisation and syndication. High quality content with great optimisation will make your blog easier to find, and harder to resist for returning visitors.
Follow these tips and blogging will be one of the most powerful tools to boost your online presence.
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